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What are the 8 Types of Digital Marketing?

What are the 8 Types of Digital Marketing?


There are many types of digital marketing, but some of the most common ones include:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing a website or web page to increase its visibility and ranking on search engine results pages (SERPs) for specific keywords or phrases. The ultimate goal of SEO is to drive organic traffic to a website and improve its online visibility.

SEO involves various techniques, such as on-page optimization, off-page optimization, and technical optimization. On-page optimization refers to the optimization of the content, structure, and HTML code of a web page to make it more search engine friendly. This can include optimizing the page's title tags, meta descriptions, headers, images, and other elements.

Off-page optimization refers to the process of building high-quality backlinks to a website from other reputable websites. This helps to establish the website's authority and credibility in the eyes of search engines.

Technical optimization involves improving the technical aspects of a website, such as site speed, mobile-friendliness, and security, to ensure that it is easily accessible and user-friendly for both search engines and users.

SEO is a long-term strategy that requires ongoing effort and monitoring. It involves understanding how search engines work and what factors they consider when ranking websites. By implementing effective SEO strategies, businesses can improve their online visibility and attract more qualified traffic to their website, ultimately leading to more conversions and revenue.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) advertising is a type of online advertising in which an advertiser pays each time someone clicks on one of their ads. These ads are typically displayed on search engine results pages (SERPs), social media platforms, or other websites that participate in an advertising network.

With PPC advertising, advertisers bid on keywords or phrases that are relevant to their target audience. When someone searches for one of these keywords or phrases, the search engine displays ads from the highest bidder. The ad will usually appear at the top or bottom of the search results page, marked as an advertisement.

If a user clicks on the ad, the advertiser pays the amount they bid for that keyword or phrase. The cost per click (CPC) can vary depending on the popularity of the keyword or phrase, the competition among advertisers, and other factors.

PPC advertising can be a highly effective way to drive traffic to your website and generate leads or sales. It allows you to target specific keywords or phrases that are relevant to your audience, and you only pay when someone clicks on your ad. However, it requires careful management and optimization to ensure that you are getting a positive return on investment (ROI) from your ad spend.

Social Media Marketing 

Social Media Marketing (SMM) is the process of promoting a brand, product, or service on social media platforms to increase brand awareness, and engagement, and ultimately drive traffic and conversions. SMM involves creating and sharing content, images, videos, and other multimedia on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

SMM strategies can include both organic and paid social media campaigns. Organic social media refers to the content and engagement efforts that businesses make without paying for promotion, while paid social media refers to the use of social media advertising to reach a larger audience.

The goals of social media marketing can vary depending on the business and its objectives. 

Some common goals of SMM include:

  • Building brand awareness and recognition
  • Increasing engagement and community building
  • Driving website traffic and conversions
  • Generating leads and sales

SMM is effective because it allows businesses to reach and engage with their target audience where they spend a lot of their time online. By creating valuable and engaging content, businesses can build relationships with their audience, establish brand loyalty, and drive conversions. SMM also provides a way to track and measure the success of social media campaigns, enabling businesses to adjust their strategies and optimize their social media efforts for better results.

Content Marketing

Content Marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the ultimate goal of driving profitable customer action. The content can come in various formats such as blog posts, infographics, videos, podcasts, ebooks, social media posts, and more.

The key to content marketing is creating content that addresses the needs and interests of the target audience rather than directly promoting the brand or product. This type of content helps to establish the brand as an authority in its industry and build trust and loyalty with the audience.

Content marketing can be used to achieve several goals such as:

  • Increasing brand awareness
  • Building relationships with customers and prospects
  • Driving traffic to the website
  • Generating leads and sales
  • Building brand authority and credibility


To be successful in content marketing, it is essential to understand the target audience and create content that speaks to their interests, needs, and pain points. The content should be high-quality, valuable, and shareable to increase its reach and engagement.

Content marketing is a long-term strategy that requires consistent effort and commitment to create, publish, and distribute content regularly. However, it can be a highly effective way to build a brand, establish authority, and drive conversions.

Email Marketing

Email Marketing is the practice of sending commercial messages, typically to a group of people, via email with the intention of promoting a product or service, building brand awareness, or driving customer engagement. Email marketing is a form of direct marketing and is used by businesses of all sizes to communicate with their customers and prospects.

Email marketing campaigns typically involve sending promotional messages, newsletters, announcements, and other types of content to a targeted list of subscribers who have opted-in to receive emails from the business. These campaigns can be segmented and personalized to address the specific needs and interests of different subscriber groups.

The key to successful email marketing is to create valuable and engaging content that speaks to the target audience and encourages them to take action, such as making a purchase, signing up for a newsletter, or sharing the content with others. Effective email marketing campaigns also include a strong call-to-action, clear and concise messaging, and visually appealing designs.

Email marketing campaigns can be automated using email marketing software, which allows businesses to create and schedule email campaigns, track and analyze email performance, and segment their email lists based on user behavior and demographics.

Influencer Marketing 

Influencer Marketing is a type of marketing strategy that involves partnering with influencers, who are individuals or organizations with a large following on social media or other platforms, to promote a brand, product, or service. Influencer marketing aims to tap into the influencer's credibility, authority, and popularity to reach a wider audience and increase brand awareness, engagement, and sales.

Influencer marketing involves identifying the right influencers who are a good fit for the brand and have an audience that aligns with the brand's target audience. Influencers can be found in various niches and industries, from fashion and beauty to travel and technology. Once identified, businesses can approach influencers to establish a partnership and work together on a campaign.

Affiliate Marketing 

Affiliate Marketing is a performance-based marketing strategy that involves promoting other people's or company's products or services and earning a commission for each sale or lead generated through the affiliate's unique referral link. Affiliate marketing is a way for businesses to increase their sales and for affiliates to earn income through promoting products or services that align with their niche and audience.

Affiliate marketing involves three parties: the merchant (business), the affiliate (promoter), and the customer. The merchant provides the product or service, the affiliate promotes it through various channels such as social media, email marketing, and blogs, and the customer makes a purchase or takes a desired action through the affiliate's referral link.

Affiliate marketing programs typically provide affiliates with a unique referral link and a commission rate for each sale or lead generated through their link. The commission rate varies depending on the merchant and the product or service being promoted. Affiliates can track their earnings and performance through a dashboard provided by the affiliate program.

Video Marketing

Video Marketing is a digital marketing strategy that involves using videos to promote a brand, product, or service. Video marketing is used by businesses of all sizes to engage with their target audience, drive traffic, and increase conversions.

Video marketing involves creating high-quality videos that are informative, entertaining, and relevant to the target audience. These videos can take various forms, such as product demos, how-to videos, brand stories, explainer videos, and more. Videos can be shared on various platforms, including social media, video hosting sites like YouTube and Vimeo, and the business's website.

Adhub platform can be highly beneficial for users looking to promote their brands using content creators. The platform provides a centralized marketplace where businesses can find and collaborate with a diverse range of content creators, influencers, and publishers to create authentic and engaging content that resonates with their target audience. Adhub's advanced targeting and measurement capabilities allow users to reach the right audience, measure campaign performance, and optimize their strategies for maximum ROI. 

Overall, Adhub platform provides a valuable solution for businesses looking to leverage the power of content marketing and influencer marketing to achieve their marketing goals.