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Types of YouTube Ads: The Beginner's Guide

Types of YouTube Ads: The Beginner's Guide


How to Advertise on YouTube

Advertising on YouTube can be a game-changer for businesses looking to expand their reach and engage with a vast online audience. In our comprehensive guide, we provide valuable insights and actionable strategies to help you navigate the world of YouTube advertising with confidence. From understanding different ad formats like TrueView, bumper ads, and in-stream ads, to targeting specific audiences and optimizing your campaigns for maximum impact, we cover it all. Whether you're a beginner or seasoned advertiser, our expert tips and best practices will equip you with the knowledge and tools needed to drive brand awareness, boost engagement, and achieve your advertising goals on the world's leading video platform.

We should begin with an outline of how YouTube promotions work. There are four things you need to advertise on YouTube:

  • A YouTube channel
  • A Google ads account
  • At least one video ad
  • Set up at least one video campaign

YouTube channel serves as the hub for your business or personal brand on the platform. It's essential to have a YouTube channel in place before launching a YouTube campaign, as all ads must be uploaded to YouTube before they can be utilized in a campaign. It's important to note that while you don't necessarily need numerous videos or a large subscriber base to run a paid campaign on YouTube, having a channel is a prerequisite for hosting your ads.

Google Ads account  - All publicizing lobbies for YouTube are executed through Google Advertisements. With Google Advertisements, you can run crusades on all Google organizations (items and accomplice sites), including Google Search, Gmail, Find, and obviously, YouTube.

Video ads. When it comes to video ads, the possibilities are diverse and depend on your campaign objectives. As outlined below, you can create various types of ads to suit your needs. These include pre-roll and post-roll ads that appear before or after a video, mid-roll ads that are inserted within a video, and ads that appear in YouTube search results and other relevant locations. While there are specific guidelines regarding ad formats, it is crucial to have your ads uploaded to your own YouTube channel before incorporating them into a campaign. This step serves as a prerequisite for successful campaign implementation.

Video campaigns. YouTube offers a variety of video campaigns that allow you to effectively reach your desired audience. Whether your goal is to increase views, gain more subscribers, boost brand awareness, drive sales, or a combination of these objectives, YouTube provides the means to achieve them. The possibilities are limitless. With each campaign, you have the ability to define your target audience, allocate your budget, create engaging ads, and explore numerous other options. This level of customization ensures that every advertising dollar spent on YouTube yields a positive return on investment (ROI).

YouTube Ads Types

YouTube offers several types of ads to cater to different marketing objectives and audience targeting. Here are the main types of YouTube ads:

  1. TrueView In-Stream Ads: These ads play before, during, or after a video. Viewers have the option to skip the ad after 5 seconds, and advertisers are only charged when the viewer watches the ad for at least 30 seconds or engages with it.
  2. Non-Skippable In-Stream Ads: These ads are similar to TrueView In-Stream Ads, but viewers cannot skip them. They are limited to 15 seconds or less, and advertisers are charged per impression.
  3. Bumper Ads: Bumper ads are non-skippable video ads that are limited to 6 seconds. They are designed to deliver concise and impactful messages to viewers.
  4. Overlay Ads: Overlay ads are semi-transparent ads that appear on the lower portion of a video. They are clickable and can redirect viewers to a website or another YouTube video.
  5. Display Ads: Display ads appear beside the video player or within the search results and YouTube homepage. They can be in the form of banner ads or interactive ads.
  6. Sponsored Cards: Sponsored cards display content that is relevant to the video, such as products featured in the video. They appear as small, clickable cards within the video, providing additional information and promoting engagement.
  7. Discovery Ads: Discovery ads appear in YouTube search results or on the YouTube homepage. They are shown as a thumbnail and text and can drive viewers to watch the video or visit the advertiser's website.
  8. Masthead Ads: Masthead ads are premium placements that appear at the top of the YouTube homepage for 24 hours. They provide maximum visibility and reach to promote a brand or a specific video.

Adhub creators offer you the following ad types for your next ad campaign on Youtube:

  • Video ad with your voice-over 
  • Video ad with CC's voice-over
  • Pre-roll banner embedded in the video with ad text in the description
  • Ad text in pinned comment with a link 
  • In-VIdeo review prepared by content creator

Each type of YouTube ad offers unique advantages and can be tailored to suit specific marketing goals, ensuring advertisers can effectively engage with their target audience on the platform.